How to Change Website Name on Wix: A Journey Through Digital Identity and Beyond

blog 2025-01-26 0Browse 0
How to Change Website Name on Wix: A Journey Through Digital Identity and Beyond

Changing your website name on Wix is more than just a technical task—it’s a reflection of your evolving digital identity. Whether you’re rebranding, refining your message, or simply exploring the whimsical side of web design, this guide will walk you through the process while delving into the philosophical and practical implications of such a change. Let’s dive in!


Why Change Your Website Name?

Before we get into the “how,” let’s explore the “why.” Changing your website name can be a pivotal moment for your online presence. Here are some reasons why you might consider it:

  1. Rebranding: Your business or personal brand has evolved, and your current name no longer reflects your mission or values.
  2. SEO Optimization: A new name might better align with the keywords your audience is searching for.
  3. Clarity: Your original name might be too vague or confusing, and a new one could better communicate your purpose.
  4. Creativity: Sometimes, you just want to shake things up and explore a fresh identity.

Step-by-Step Guide to Changing Your Website Name on Wix

Now, let’s get practical. Here’s how you can change your website name on Wix:

1. Log in to Your Wix Account

Navigate to the Wix homepage and log in using your credentials. Once logged in, you’ll be directed to your dashboard.

2. Access the Site Editor

From your dashboard, select the website you want to edit. Click on “Edit Site” to open the Wix Editor.

3. Update the Site Name

In the Wix Editor, click on the “Site” menu at the top of the screen. From there, select “Site Name & Info.” Here, you can edit your site’s name. Type in your new name and click “Save.”

4. Update the Domain (If Necessary)

If your website name is tied to a custom domain, you’ll need to update it separately. Go to the “Domains” section in your Wix account and follow the prompts to change your domain name. Note that this may involve additional costs and steps, such as verifying domain availability.

5. Review and Publish

After making changes, preview your site to ensure everything looks correct. Once satisfied, click “Publish” to make your new website name live.


The Philosophical Side of Changing Your Website Name

Changing your website name isn’t just a technical update—it’s a statement. It’s a declaration that you’re not afraid to evolve, to adapt, and to embrace new possibilities. In a world where digital identities are increasingly fluid, your website name is a cornerstone of how you present yourself to the world.

Consider this: your website name is like a digital fingerprint. It’s unique to you, and it leaves an impression on everyone who encounters it. By changing it, you’re not just altering a string of characters—you’re reshaping how people perceive you.


Practical Tips for Choosing a New Website Name

If you’re in the process of rebranding or simply want a fresh start, here are some tips for choosing a new website name:

  1. Keep It Simple: A short, memorable name is easier for visitors to recall.
  2. Reflect Your Brand: Ensure the name aligns with your brand’s mission, values, and tone.
  3. Check Availability: Before settling on a name, verify that the corresponding domain is available.
  4. Consider SEO: Incorporate relevant keywords to improve your site’s search engine ranking.
  5. Test It Out: Share the new name with a small group of trusted individuals to gather feedback.

The Ripple Effect of a Name Change

Changing your website name can have far-reaching consequences. Here are a few things to consider:

  1. Impact on SEO: A new name might affect your search engine rankings, especially if it includes different keywords.
  2. Brand Recognition: Existing visitors might be confused by the change, so it’s important to communicate the update clearly.
  3. Social Media Alignment: Ensure your new website name aligns with your social media handles for consistency.
  4. Legal Considerations: If you’re using a trademarked name, make sure you have the legal right to do so.

FAQs

1. Can I change my website name on Wix without affecting my content?

Yes, changing your website name on Wix does not affect your site’s content. However, you may need to update internal links or references to the old name.

2. Will changing my website name affect my SEO?

It might. If your old name included keywords that were driving traffic, you’ll need to optimize your new name and content to maintain or improve your SEO ranking.

3. Can I revert to my old website name after changing it?

Yes, you can revert to your old name by following the same steps outlined above. However, if you’ve changed your domain, reverting might involve additional steps.

4. Do I need to inform my visitors about the name change?

It’s a good idea to inform your visitors, especially if you have a loyal audience. Consider adding a banner or blog post explaining the change.

5. Can I change my website name multiple times?

Yes, you can change your website name as often as you like. However, frequent changes might confuse your audience, so it’s best to do so thoughtfully.


Changing your website name on Wix is a powerful way to redefine your digital presence. Whether you’re rebranding, optimizing for SEO, or simply exploring new creative avenues, this guide has you covered. Remember, your website name is more than just a label—it’s a reflection of who you are and what you stand for. Choose wisely, and embrace the journey!

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